The Woohoo! Report

Serving Up Good News Daily

Archive for October, 2009

Macedonia Plants 5 Million New Trees

Posted by stephcolin on Oct-9-2009
Tree planting
Image by alexindigo via Flickr

The tiny Balkan country greets spring – and safeguards the environment – with a massive reforestation initiative.

By Chris Deliso

SKOPJE, Macedonia – Campaign season has arrived in Macedonia, with presidential and municipal elections next Sunday. Nevertheless, the locals made time for the third installment of the “Day of the Tree” initiative that began last March to help reforest this small Balkan country and raise ecological awareness.

On that first showing a year ago, more than 150,000 Macedonians planted 2 million trees in one day (symbolically, one for each citizen). Six million more were planted in November. Saturday’s event saw a combined 5 million trees planted nationwide by a diverse network of volunteers.

The Tree Day’s leader is Boris Trajanov, a world-renowned opera singer. “Our primary goal with this initiative is to create a greener Macedonia and to help our planet,” he said, while heading to the planting site of Ajvatinovski Rid, a dramatic ridgeline in the northeast. Along the way, schoolchildren giggled and waved and asked for more Tree Day buttons and flags.

“The kids are crazy for this!” beamed Mr. Trajanov, a father-of-three. “I love to see this side of it also – the people really enjoy being out in the fresh air, and having fun planting trees.”

About the size of Vermont, Macedonia boasts similar mountains, lakes, and verdure – but with much more litter. Building ecological awareness for future generations is an important part of the tree planting event, said Dutch Ambassador to Macedonia, Simone Filippini, speaking at another planting site just outside the capital, Skopje.

“The natural environment is the prime source of Macedonia’s beauty, and of its future tourism potential,” the ambassador said. “We hope this event will help build consciousness among Macedonians, to appreciate the beauty of what they have, to take care of it, and to teach their kids to do so, as well.”

Also helping out with a shovel at the site was Macedonia’s top diplomat, Minister of Foreign Affairs Antonio Milososki. He’s been kept busier than most European statesmen of late because of Macedonia’s peculiar predicament: its name. Neighboring Greece, which itself has a province named Macedonia, refuses to allow the country to join NATO, even under the “provisional name” agreed under UN auspices in 1995 – the unwieldy “Former Yugoslav Republic of Macedonia.” (The Monitor wrote about the issue in-depth here)

At the Bucharest NATO summit last April, then-President Bush and other world leaders were dismayed when Greece blocked Macedonia’s invitation, despite the fact that Macedonia had fulfilled all the technical criteria and already was contributing troops to US missions in Iraq and Afghanistan.

Domestically, Greece’s hardening stance has made it politically difficult for its own leaders to step back from a position that European Parliamentarian Charles Tannock recently stated was “bringing Greece into ridicule,” due to Athens’ sworn veto on Macedonia’s European Union aspirations so long as the country does not change its name.

Nevertheless, Minister Milososki remains patient. He’s also proud of how the Tree Day initiative has facilitated interactions between Macedonia’s sometimes fractious ethnic populations. “Tree Day is a uniting action, and investing in ecology is investing in our common future,” he said. Indeed, a major goal of Tree Day leader Trajanov’s team is to involve other Balkan countries in the next mass planting, scheduled for fall. So far, Montenegro has shown particular interest. Is there any interest from Greece?

The minister is sanguine. “I would be very happy in the future to plant a tree together with my Greek colleagues, on our common border,” Milososki said. “We could name it as the ‘tree of Greek-Macedonian friendship.’”

[source]

Share

World’s First LED Light Has Launched

Posted by stephcolin on Oct-8-2009

SAN FRANCISCO, Oct. 2 /PRNewswire/ — Today, Lemnis Lighting, Inc., the leader in LED lighting innovations, announced the consumer launch of the Pharox60 LED bulb available exclusively online at www.mypharox.com. The Pharox60, the first true replacement for the incandescent bulb, represents a transformative technology for consumers looking to cut electricity costs and realize a quick return on an investment in the most efficient residential lighting solution on the market.

Based on a breakthrough and patented technology, the Pharox60 is up to 90% more energy efficient than an incandescent and lasts up to 25 times longer, with an estimated 25-year lifespan. That’s six times longer than a CFL.

The design of the Pharox60 bulb resembles a traditional incandescent bulb and fits US residential fixtures, allowing consumers to easily make the shift to more energy efficient lighting without sacrificing light quality or aesthetics. The bulb features technologically advanced dimming capabilities and a warm, soft glow that sets it apart from previous LED bulbs. The Pharox60 is made from non-toxic materials and may be safely recycled with other metals and glass.

The launch on the Pharox60 comes on the heels of Lemnis Lighting’s commitment to the Clinton Global Initiative to distribute 10 million Pharox LED Light Bulbs worldwide by December 31, 2010. This action will save an estimated 788 million kWh per year, valued at almost $120 million in annual consumer savings, and eliminate 550,000 metric tons of carbon emissions every year onwards, the equivalent of taking 105,000 cars off the road.

The Pharox60 bulbs, already selling in Europe and now available to US consumers, address a global imperative to reduce the percentage of energy production used for lighting – currently 19 percent, according to the International Energy Agency. Seventy percent of the total cost of lighting is the cost of electricity, thus, energy-efficient lighting can offer significant savings in energy and operating costs.

“Our new Pharox60 bulb provides a cost effective way for families in the US to drastically lower their electricity bills while investing in their homes for generations to come,” said Warner Philips, Founder of Lemnis Lighting. “The average consumer can earn back their investment in just over three years, or less than one year if you top off electricity from top tier tariffs. If the purchase were financed, the consumer would save cash on day one. Compared to the entry price for solar panels, we feel this is a more accessible energy saving investment.”

The Pharox60 enters the US market at a strategic time as the sale of inefficient lamps will be curbed by 2014 in accordance with the Energy Independence and Security Act of 2007, effectively banning the incandescent lamp as we know it.

“The Pharox bulb presents a delightful prospect – beautiful, safe, cost effective, energy efficient lighting for everyone on the planet – the LED bulb is a big part of our human species’ strategy of hope,” said William McDonough, FAIA, Architect, Designer and Co-author of “Cradle to Cradle: Remaking the Way We Make Things.”

MRSP (retail) pricing for Pharox60 is $39.95, available now at www.mypharox.com and coming soon on amazon.com.

About Lemnis Lighting

Based in The Netherlands and San Francisco, and operated with joint ventures in China and India, Lemnis Lighting began US operations in 2007. Built upon the core mission of energy efficiency, Lemnis brings LED enhanced lighting – the future of lighting technology – to homes, offices and cities to significantly reduce our carbon footprint. Lemnis was selected as a member of the Clinton Climate Initiative, and has been recognized by the World Economic Forum as a Technology Pioneer. For more information, please visit www.lemnislighting.com.

Share