The Woohoo! Report

Imagine searching the web and saving the planet at the same time. How does that work? Glad you asked.

Ecocho is a free service, and it’s one of the easiest ways people can change everyday behaviour to make a positive impact on the environment.

It allows you to search the web using your favourite search engine technology (Yahoo) and reduce greenhouse gases as you do it.

* Each time you use ecocho as your search engine, you’ll be helping to slow climate change.

* How? For every 1000 searches that users make on ecocho.com, two trees will be grown to offset carbon pollution emissions

* Switching to ecocho.com doesn’t alter or slow your search. Search results are displayed via technology you already know and trust – Yahoo!

* ecocho.com is the world’s first known search engine that enables users to offset their own carbon emissions for free

* ecocho.com is an international initiative to reduce global warming. The service is multi-lingual and is being rolled out globally.

* Trees are grown via official Government-accredited projects.

* KPMG will run quarterly and final year-end audits on the amount of carbon credits purchased and “retired” by ecocho

* Yahoo has given its full support to the project, contributing the search results for the site

* Now everyone can help reduce global warming by switching to ecocho.com as their internet search engine

A thousand searches on Ecocho allow us to buy enough carbon offset credits to remove 1 ton of CO2 from the atmosphere. This works out at two trees spending a year sucking CO2 from the atmosphere as they grow, which makes us very happy.

So what about you? We understand it can be hard to make significant lifestyle changes to help the environment. This is why we’ve made it totally easy to make a difference:

We know that much more must be done long term than just planting trees. But if we can make the way people search the Internet not only help the environment but also take no significant initial adjustment on their part, Ecocho can gently increase participation whilst sowing the seed of ecological thinking for greater change to follow. Ecocho could start the ball rolling.

Visit Ecocho: http://www.ecocho.com/

[source]